Landing new clients in the Golf Course niche with the United States being a racially diverse country, the success of mortgage lenders and realtors relies on several factors like religion, second language, or hobby. As a result, loan officers and real estate agents rely on certain people’s interests to create successful niches in real estate. […]

I work in B2B marketing – it helps define me, and put me in a pigeonhole – people can easily understand what I am about. I love B2B marketing – I think it it is more challenging, and ironically, more human than it’s B2C countrepart (it talks to fewer people in a more meaningful way). […]